H&M has released a new ad, showcasing the collaboration with the iconic British wallpapers & fabrics brand Morris & Co.
The spot features two models in the middle of nature wearing some of the pieces included in the collection, representing fall must-haves, such as tailored coats, jackets and pants, romantic dresses and blouses, knitwear and coordinated separates. The printed pieces in the collection, which feature Morris & Co’s masterpieces Love is Enough, Lily Leaf, Marigold and Pimpernel, are made in wool blends, velvet and fluid fabrics, and include on-trend details like tie-necks, voluminous sleeves, knife pleats and ruffles.
The Swedish fashion retailer informs that almost all prints featured in the collection date back to the late 1800s, when the company was founded by artist, philosopher and political theorist William Morris, who was one of the most outstanding and influential designers of the Arts & Crafts movement.
“The Morris & Co prints are some of the most recognized and loved around the world, while William Morris is not only synonymous with the Arts and Crafts movement, but also a strong advocate of beautiful design. We’re thrilled to be collaborating on a collection with this iconic British brand and to be able to share these designs with our customers,” said Pernilla Wohlfahrt, H&M’s Design Director.
The Morris & Co x H&M collection will be available in stores and online from October 4.