LG continues its “What’s It Gonna Take?” campaign with a new spot, showcasing the new 5-camera LG V40 ThinQ featuring Triple Shot and Portrait Mode.
The 30-second spot is set in a post-apocalyptic city occupied by zombies that wander through the streets, among ruins and cars exploding. At some point, one of them takes out an LG V40 ThinQ and, with Triple Shot, captures three photos of a cinema – standard, telephoto zoom and super wide-angle. As he looks at each of them, he notices, thanks to the telephoto zoom, the billboard promoting a movie called “Never Ending Love,” which triggers a passion in him for a fellow zombie, who – after giving him a meaningful look, comes closer and rests her head on his chest, while he’s taking a selfie. They are then seen holding hands, but not for long, as his arm falls from his shoulder.
“The LG V40 ThinQ. The 5-camera phone,” the voiceover says at the end of the commercial, which also sees the brand’s tagline “What’s It Gonna Take?” flashing across the screen. The soundtrack music is the 1975 single “You Sexy Thing” by the British soul group Hot Chocolate, from their eponymous album, released in 1975.
Presented on October 3rd in New York City, the LG V40 ThinQ also features a new function called Cine Shot, which enables you to select and animate the parts of photos that have movement to bring still images to life, high dynamic range, which enables you to elevate your photos with HDR and capture bright spots and dark shadows in the same frame, all in vivid detail, AI cam, which “knows exactly what you’re shooting by recognizing up to 19 subjects and recommending 4 optimized filter options”, AI camera engine, which “applies the rule of thirds to frame your picture and adjust your subject’s position for artistically balanced photos that draw the eye,” Google Lens, which “identifies and provides instant, detailed information on real-life objects like artwork, landmarks, animals, and much more,” and more.
LG’s newest high-end smartphone is now available unlocked in the US. At the moment, only Best Buy and B&H have the unlocked LG V40 ThinQ in stock and are taking $200 off the regular price, allowing you to purchase the phone for $749.99 instead of $949.99.