I Saw It First has launched a new campaign, titled #ISawIcons, introducing the next global collective who inspire the brand to create the ultimate online fashion destination.
The campaign debuted with a spot featuring Instagram sensation Cindy Kimberly, who guides you into the party season with 40 styles that include her personal favorite bodycon dresses. Check prints, animal prints, neon brights, and faux fur are among the elements to be incorporated, according to the brand, in your Autumn/Winter 2018 wardrobe, so that you could feel “fierce and fabulous”.
The 19-year-old beauty, who gained fame after Justin Bieber posted a photo of her on his feed and asked “Omg who is this!!!”, also showcases, as part of her collection, a white snake print vinyl crop top and matching leggings, a snake print faux leather dress, a camel faux fur lined aviator jacket, a brown leopard print frill detail cut out side dress, a red leopard print blouse and mid wash denim distressed shorts, black lycra thigh high peep toe boots, and more.
In a video, she shares things about her by answering a series of questions like “What’s your star sign and do you believe in it?”, “How would you describe yourself?”, “What’s your favorite emoji?”, “Would you rather go to the bottom of the ocean or up into space?”. She was also given the chance to pick one of two available options, such as “London or New York,” “Red lip or nude lip,” and “True love or ten million dollars”.
A 30-second spot features Cindy at her launch dinner, giving glimpses into the atmosphere and the guests attending the party.
Serving as the soundtrack is the 2018 single “Promises” by Scottish music producer Calvin Harris and English singer-songwriter Sam Smith, which also features additional vocals by Canadian singer-songwriter Jessie Reyez.