FIAT showcases the new 500 Collezione, styled by L’Uomo Vogue, in a new commercial.
The 30-second spot, which introduces the car as a “fashion magnet,” features a Fiat 500 Collezione in Brunello (a look that combines deep burgundy with dark grey) entering a room where there’s only a desk with a pile of fashion magazines on it. Various pieces, from clothing to accessories, such as watches, sunglasses, and more, are brought to life and saw as they leave the magazines pages to get into the FIAT 500 Collezione. The vehicle is then shown driving through the streets of a city and viewers are given a glimpse into the cabin through the sliding roof.
The song used in the ad is the 2018 single “Liberated” by Columbia Records recording artist DeJ Loaf feat. Grammy-nominated label mate Loaf & Leon Bridges.
Inspired by the colours of autumn and winter, the new FIAT 500 Collezione is described as “the latest take on the iconic design of 500 with a modern twist and plenty of details,” such as the all-around liner, bright chrome-plated door handles, the exclusive Collezione logo engraved on the back of the car, and more. The dashboard comes in matching body colour embellished by a copper line, the seats are upholstered with elegant pinstripe fabric and pleasantly contrasting techno leather details. In terms of connectivity and technology, the 500 Collezione offers Úconnect 7-inch HD LIVE radio, which is Apple CarPlay ready and Android Auto compatible, integrated Tom Tom navigation, and Beats Audio Hi-Fi system.
The colour palette also includes Cortina Grey, Crossover Black, Tech House Grey and Avangarde Bordeaux.
Available in both hatchback and convertible versions, the Fiat 500 Collezione debuted at this year’s Geneva International Motor Show and went on sale on 8 March.