Estée Lauder showcases, in a new ad, the brand’s highest pigmented lipstick ever: Pure Color Desire Rouge Excess.
The 30-second commercial, set to the tune of Australian singer/songwriter Troye Sivan’s 2018 single “My My My!” from his second studio album, “Bloom,” features Estée model Grace Elizabeth dressed in a black dress wearing Pure Color Desire in Rouge Excess at a party. “What Do You Desire?” she’s asking, at the end of the spot, looking straight to the camera.
According to the brand, this new “indulgently creamy-rich” formula gives lips incredible color and impact in one fluid stroke. The Pure Color Desire is available in two ultra-luxurious finishes, Creme (creamy satin) and Chrome (creamy pearl shine). The range of available shades includes other 15 shades, besides Rouge Excess, named as follows: Don’t Stop, Misbehave, Risk it, Ravage, Sweeten, Say Yes, Unspeakable, No Angel, Give In, Deny, Let Go, Seduce, Overdo, Distract, and Love Starved.
The Pure Color Desire lipstick is available for purchase at the brand’s website for $44.