Bose continues to advertise its QuietComfort 35 II wireless noise-canceling headphones, presented as Bose’s “most powerful noise cancelling headphones yet,” which now have Amazon’s Alexa voice assistant integrated, in a new spot.
The commercial, the latest in a long series, features a young woman in a coffee shop who, distracted by all the people outside and the noise inside, puts on her QuietComfort 35 II wireless noise-canceling headphones to be able to focus on her work. As she does that, customers around her, as well as passers-by start to disappear as if they’re absorbed by objects – a man reading the newspaper is swallowed up by the couch, another one enters a sewer whose manhole cover is removed, and a woman vanishes after passing by a pole, on the sidewalk.
She just feels as if she’s the only one on Earth while listening to her music through the Bose headphones. The feeling vanishes when she takes off the headphones.
The song used in the ad is “Aquarium” by LA-based record producer Nosaj Thing (born Jason Chung), from his debut EP, “Views/Octopus”, released in 2006. The 2008 track “Man on the Moon (The Anthem)” by Kid Cudi sampled Nosaj Thing’s “Aquarium”.
The audio brand has recently teamed up with Aaron Rodgers to promote the QuietComfort 35 headphones. The Green Bay Packers quarterback stars in a commercial that features him warming up with some Packers teammates on a stadium from Chicago, apparently, as there are Bears signs hanging around and Bears fans in the stands. As he puts on the noise-canceling headphones, the people around him start disappearing – the Bears fans, the rivals, the referees and the camera crew, allowing him to “focus on what matters”. Another spot features Lewis Hamilton as he gives people a glimpse into his world, showing that he uses the Bose QuietComfort 35 headphones to help him turn off distractions and focus on before starting a race.