Barclaycard has launched a new ad campaign, titled “Start Today” and aimed at inspiring people to take action to make their dreams come true.
The campaign film tells rap artist Nadia Rose’s story. “Once upon a time there was a girl who dreamed of being a rapper. Now dreams are magical things, made of wishing and waiting. So she wished and waited, and wished and waited. And then she waited some more,” the narrator says at the beginning of the spot. Not content with just wishing and waiting for her dream to become a reality, Nadia interrupts the voiceover, saying her story didn’t play out that way and heads out the door and into the streets, where she starts singing her uplifting new single “Make It Happen,” which encourages people to take action rather than wait around for things.
The end of the advert sees the Mobo Award-winning rapper entering a recording studio and making her dream come true.
In an interview with Barclaycard, Nadia talked about what she was doing before she became a renowned recording artist, about what it took for her to finally decide to give music a real go and get started, as well as about her plans for the future.
The multinational credit card and payment services provider has also teamed up with blogger, author and mum Giovanna Fletcher for the Barclaycard 31 Day Challenge, to prove that starting something new might actually be easier than you think.