Volvo showcases its 2019 XC SUV range in a new ad, explaining the reason why the automaker designed three SUVs instead of one.
“Can you design one SUV that fits everyone’s life?” an onscreen line reads at the beginning of the 30-second spot, which shows some of the features of the new SUV range, including the Bowers & Wilkins sound sytem, the 9″ intuitive tablet-like touchscreen whose portrait layout makes it easier to follow map routes with less scrolling and lets you use Apple CarPlay and Android Auto at the same time you use other car functions, the 12.3” Digital Driver Display, which helps you stay focused on the road ahead by putting all the info you need directly in front of you – like phone calls, temperature and drive modes, Keyless Entry with Hands-Free Power Tailgate.
The 2019 Volvo XC range, introduced as a line-up “designed for you,” includes the all-new Volvo XC40 compact crossover luxury SUV, the XC60 and XC 90.
In 2014, Volvo recreated the exact acoustic qualities of Gothenburg Concert Hall in the XC90. The centre touch screen can be used to mirror this concert hall, a recording studio or a stage. “It took some 800 individual measurements in the Gothenburg Concert Hall before we captured the true richness of the acoustics,” Michael Adenauer, sound system designer of the XC 90 said.
The song used in the commercial is Mozart’s The Magic Flute – Queen of the Night.