Vauxhall showcases the new Grandland X in a new ad, introducing it as a “bold and powerful” SUV that is “bristling with cutting-edge technologies and ready for action anywhere”.
The 60-second spot features a pregnant woman asking her life partner to hurry up because she’s about to give birth. The two get in their Vauxhall Grandland X and head to the hospital, on a rainy night. On their way, the driver is encouraging the mom-to-be, telling her to keep breathing and playing the music she likes. When they finally arrive at the hospital, the car is easily parked and the couple enter together, ready to start a new chapter of their lives. Throughout the clip various features of the Grandland X are shown, including the optional hands-free powered tailgate, which can be open just by waggling your foot under the rear bumper, the Start/Stop engine button, the color touchscreen, which – powered by SatNav – shows the future parents the fastest way to the hospital, and the Advanced Parking Assist system, which expertly steers you into your parking space at the push of a button.
The song used in the ad is “Happy Ending” by Danny Elfman, which was featured in the Silver Linings Playbook Soundtrack.
The new Grandland X, starting from £22,755.00, also features smart LED headlight system, with beams that self-adjust to suit changing driving conditions, optional, ergonomically certified AGR sports seat, which provide full lumbar support, with extendable and tiltable seat cushion and lots of adjustable setting, heated windscreen, seats and steering wheel, 1,652-litre boot space and FlexFold split rear seats, IntelliLink infotainment system, color touchscreen, optional wireless charing, premium Denon 8-speaker sound system, with subwoofer, and OnStar, your 24/7 personal assistant, which allows you to connect to the internet via a 4G Wi-Fi hotspot. In terms of safety systems, the new Grandland X boasts traffic sign recognition, lane departure warning, forward collision warning and automatic emergency braking.