Following its significant visual branding revamping, which includes replacing the Uber app logo that appears on smartphones with the word Uber, the online transportation network company has released a new ad campaign, described as the biggest one in its history.
A TV spot, from agency 72andSunny Los Angeles, was launched on Sunday night, September 16, during NBC’s broadcast of the New York Giant-Dallas Cowboys game, to highlight that independent work through Uber can be a powerful tool for creating economic opportunity for people with different backgrounds and aspirations, and – at the same time – to showcase the various ways Uber can be really useful when you need it the most, even for major life events. A pregnant woman on her way to the hospital, together with her husband, to give birth, a gay couple on their way to meet one of the partner’s parents, a senior couple going to a dance club, a woman going to hold a pitch at a company, a father returning home, to his little daughter, who’s waiting for him at the front door, youngsters going to meet up with friends, and a father and his two kids are featured as passengers, in the back seat of a car, while a man, who it turns out is a father going to his son’s baseball game, is one of the Uber drivers.
“Opportunity is everywhere. It’s a door waiting to be open. Whatever your ambition, whatever your drive, whatever you’re chasing, opportunity is everywhere… All you have to do to find it is get out here.” the voiceover says on the 60-second spot, which is soundtracked by the 2018 single “Smile” by London groove band Jungle.
Uber’s new campaign, titled “Doors Are Always Opening,” also includes digital and out-of-home ads planned for major cities from the U.S.