After the success of Pure XS for Him, in 2017, Paco Rabanne has launched its feminine version: Pure XS for Her Eau de Parfum.
The face and muse for the newest edition in the XS line is the American model and actress Emily Ratajkowski, who posed in front of famous photographer Nathaniel Goldberg almost naked in a vintage red armchair, her crossed arms strategically positioned across her chest, for the print campaign and portrayed a seductress in the campaign film.
The spot features Emily dressed in a sequin silver blouse and matching shirt strutting through a mansion and turning heads as she goes. Charming all the men around her, she soon finds herself pursued by them. Each of the enamoured suitors comes up with all kinds of tricks to get rid of his competitors and get to Emily, who’s gradually dropping her purse and her clothes while walking toward a room.
The spot, set to the Suite No 2 (Habanera) of Georges Bizet’s 1875 opera Carmen, ends with Emily now wearing nothing but her undies, since her blouse and shirt were dropped to the floor, finding an innovative solution to get rid of the curious eyes of her suitors.
The new fragrance from the French label, created by Quentin Bisch and described as “a wildly provocative – and wildly untamed – floral,” features notes of ylang-ylang, vanilla, sandalwood, popcorn note and ambrette seeds.
Coming in a bottle with sharpe edges, made in an ombre-style of powder pink shades, and finished with a snake winding around its neck, the Pure XS For Her is available as a 30ml, 50ml and 80ml Eau de Parfum.
Emily Ratajkowski was announced the new Paco Rabanne Pure XS For Her ambassador earlier this year, on March 7. Her number of followers on social media, which is over 23 million, brought her a significant number of contracts with brands willing to reach at millennials. She is also a Kérastase brand ambassador and has appeared in commercials for DKNY, The Kooples and Replay in the past.