L’Oréal Paris showcases the new limited-edition “MOST WANTED” make-up collection, designed by Isabel Marant, in a new ad.
The 60-second spot, aimed at illustrating the modern-day cowgirl and today’s independent woman, features several models sporting the Most Wanted make-up collection while riding horses or holding them.
The soundtrack music is “L’estasi Dell’oro” composed by Ennio Morricone for Sergio Leone’s film “The Good, the Bad and the Ugly”. Sung by Edda Dell’Orso, the track stands as one of the most well known of Morricone’s themes.
The “Most Wanted” collection includes, according to the brand, “multi-tasking beauty essentials for an instant injection of Parisian elegance anytime, anywhere”. The Five smart and multi-functional products which “harness the latest make-up technology” to help you instantly and effortlessly transform your look, are perfect for on-the-go application. Inspired by her ready-to-wear fashion and with independent women in mind, Isabel designed the products to be helpful in a variety of moments, from getting ready for post-work drinks to giving a quick refresh after the gym.
The collection includes Shine, a complexion enhancing skin beautifier, with smooth, creamy formula for seamless application, in a universal pinky-peach shade, to blur imperfections and subtly highlight the skin, Eyeshadow palette, which combines two limited edition shades, Coal Wind (a matte black) and Scarabeo Storm (a deep green with blue reflects), a multi-purpose lip and cheek gloss with a soft pink hue, which reacts to the pH of your skin and adds a subtle flush of dewy colour to the cheeks and lips, the Matte Lipstick, which comes in seven different Color Riche shades in exclusive packaging, and the brow and lash mascara, with a translucent formula that adds texture and volume to enhance and define brows and lashes with a soft, conditioning hold.