Lincoln showcases the well-connected 2019 Lincoln MKC in a new ad, highlighting that it features a suite of social technologies that seamlessly connect the world inside your vehicle to the world outside.
Titled “Waze World,” the 30-second spot features a young woman at the wheel of a Lincoln MKC asking Waze to take her annd her boyfriend downtown. On her way through the city, she sees the cars and the construction workers around her as LEGO toys.
The voiceover mentions that Waze integration seamlessly connects the world inside with the world outside, “making life a little bit easier”.
The commercial, set to the rhythms of the single “Let Go” by Justin Jay & Friends ft. Josh Taylor, from Justin Jay’s highly anticipated debut album, “Fantastic Voyage (The Album!)”, also informs that the new Lincoln MKC also features Amazon Alexa and 4G LTE Wi-Fi.
The 2019 Lincoln MKC, starting at $33,995, was described by J.D. Power as the “Highest ranked compact premium SUV in initial quality”.
A redesigned signature grille, which places the Lincoln Star logo upon a field of appealing and patterned Lincoln Star logos, autofold power sideview mirrors, ambient lighting, which provides seven color choices, approach detection, panoramic Vista Roof, which provides both the first- and second-row passengers with an expansive view, hands-free liftgate are some of the key features in terms of design. The interior boasts leather-wrapped steering wheel, Bridge of Weir Deepsoft leather-trimmed heated front bucket seats, which were created specifically for Lincoln, a series of elements designed to control noise, such as felt-like wheel wells, pedestal-style doormounted mirrors, and acoustic-laminate front door glass, heated and cooled front seats, and a Climate Package, which includes heated rear outboard seats, rain-sensing wipers, a windshield wiper de-icer and more.