German model and TV host Lena Gercke shows us how to style denim in one of the latest ESPRIT commercials, advertising the brand’s Fall 2018 collection.
The spot, released with the #StyleYourLife hashtag, which is the motto for the new season, features the 30-year-old model rocking outfits that combine jeans with a comfortable sweater and sneakers, with a denim shirt and an one-button blended wool coat in Camel, with a wide lapel collar and side slits, and ankle boots. Her friend is also sporting an outfit that combines jeans with a comfortable loose jumper.
The soundtrack music is the 2018 song “One Day” by the emerging London Duo YUN SEN. Released on the 1st of June, the track marks the first single from the two artists, who introduce themselves as “J-hama, song rider & Wako, cooking beats”.
According to the international fashion brand, this fall’s trends include a combination of blouse and blazer added to dark denim styles, jeans paired with simple T-shirts for casual outfits, all-over denim looks, warm sweaters, cardigans, coats, scarves and hats in bold colors. In terms of prints, sporty and floral details, racing stripes, floral embroidery, all-over prints, glenchecks are in the spotlight.