Wells Fargo highlights, in one of its latest ads, that “Your Security Matters” and celebrates its renowned committment to help people protect their money.
“When bandits stole the lockbox from the Wells Fargo stagecoach, agent Beekman was one step ahead of them. Because he hid his customers’ gold in a different box. And the bandits… well… they got rocks,” the voiceover says at the beginning of the 30-second spot, pointing out, on behalf of the bank, that Wells Fargo is dedicated to helping protect your money today, as well, just like it did back then, by alerting you, for instance, to certain card activity considered suspicious and helping you resolve purchases that you didn’t make.
The commercial, which takes viewers through a trip back in time, when bandits stole the lockbox from the Wells Fargo stagecoach and found rocks in it, and back in 2018, when customers receive text messages in case of suspicious card activity, ends with the voiceover saying “It’s a new day at Wells Fargo. But it’s a lot like our first day” and with the tagline “WELLS FARGO. Established 1852. Re-Established 2018.” flashing across the screen.
The soundtrack music is the 2011 single “Howlin’ for You” by The Black Keys from the band’s sixth album, “Brothers”.
The song, whose beat is based on Gary Glitter’s 1972 song “Rock and Roll (Part 2)”, is featured in multiple films and series, as well as on the soundtrack of the EA Sports video games, NHL 11. and NHL Slapshot. Detroit 1-8-7, CSI: Miami, Entourage, Once Upon a Time, Chuck, Necessary Roughness, Secret Diary of a Call Girl, The Chicago Code, and Suits are among the TV series that featured the track. In terms of commercials, it is featured in the Galaxy Note 8 promo and launch event livestream, in the ad for the Galaxy Note 8, and in a Honda CRV commercial.