vitaminwater highlights, in one of its latest ads, that a singing water cooler fun, but not as fun as vitaminwater.
The 30-second spot features a water cooler in an office, who complains that nobody’s around him anymore and realizes that he could never be as fun as vitaminwater. “It’s the start of a new day and it’s plain to see.
Everybody’s here but they no longer gather ’round me. I used to be the hero, but now why do I bother, when I could never be as fun as vitaminwater….” he sings, while around him the employees are walking around holding bottles of vitaminwater zero.
The range of vitaminwater zero includes multiple varieties in different flavors, such as focus – with kiwi and strawberry, go-go – with mixed berry, rise – with orange flavor, reset – with pineapple coconut, shine – which is a strawberry lemonade, xxx – with acai, blueberry and pomegranate, power-c – with dragonfruit, revive, which is a fruit punch, and squeezed, which is a lemonade.
In 2017, the brand enlisted Breaking Bad star Aaron Paul to front its “Drink Outside the Lines” campaign. The actor showed off his dance moves on a treadmill, at the gym, encouraging those around him to do the same.