Transitions has released a new ad, featuring its Signature lenses in the new Sapphire style color.
The 30-second ad follows bridal consultant Jessica Mulroney as she completes her outfit by giving it a bright and sophisticated touch with the Transitions Signature lensed in the new Sapphire color. “Working in fashion, I know your accessories have to look great, but they also have to work for you. That’s why I love Transitions four new style colour lenses. Today I’m going with Sapphire because it’s sophisticated and happens to be my favourite color.
Working with brides, I’m always on the go. Transitions Lenses always allow me to work freely while seeing clearly, so I can make sure no detail is out of place. You can say that these Sapphire lenses are the perfect ‘something blue’ for a busy day like today,” Jessica says in voiceover, while on screen she is seen going through her day and taking care of details for the brides she’s working for.
The commercial also advises viewers to talk to their eyecare professional for more information and ends with the brand’s tagline, “Light Under Control”.