Target Australia has released a new commercial, showcasing this time the new activewear collection.
The 30-second ad, aimed at inspiring viewers to “Run Wild,” features two young women running across wild landscapes. The desert, the jungle, hills – are all their “playground”. Among the pieces shown throughout the video are Capri leggings, seamless cami sports bra, workout tops, track jackets, and more.
The soundtrack music is the 2013 single “Harlem River” by American indie rock musician Kevin Morby, from his debut studio album, “Harlem River,” released in November 2016. This track was used by the multinational retailer in another previous spot, advertising the new Spring/Summer 2018 homeswares collection, which is inspired by nature.
Volvo has also used Morby’s song in one of its ads, in 2017.