PUMA has teamed up with Cara Delevingne and PrettyMuch to showcase its new Bodywear collection.
The sports brand has released a 30-second ad starring the British model turned actress and the members of the LA-based pop boy band (Austin, Brandon, Edwin, Nick, and Zion) rocking pieces from the new collection. Cara is wearing the iconic padded bra top in black, which features a pull-on fit with scoop-neck front and the iconic PUMA logo band, the V-neck padded bra top in bordeaux and gold, with a high-shine iconic PUMA logo band, and a triangle padded bralette in light pink and anthracite, while having fun with the four boys in an apartment. After brushing her teeth, she is seen dancing in their company, playing video games, zapping, and eating during a phone conversation.
The song playing in the background is the 2018 single “10,000 Hours” by PrettyMuch, from their “PRETTYMUCH So Far…” EP.
The women’s underwear collection also includes iconic string panties, logo collage print hipster and iconic bikini briefs that comes in 2 packs, a high-neck bodysuit, the iconic bodysuit, available in black and light pink, and high leg briefs. The men’s underwear collection includes Active Men’s Grizzly Boxer Shorts, Men’s Space Dye Boxer Shorts, Men’s Infinity Logo Print Boxer Shorts, Men’s Yarn Dyed Retro Stripe Boxer Shorts, and Basic Short Boxers, all available in two pack so you could choose the design you feel like.
PUMA has recently advertised its Buy 1, Give 1 initiative, which implies donating, for the entire month of August, one pair of PUMA underwear every time you buy any pair of PUMA underwear. The recipients will be refugee women or girls in need in the Democratic Republic of the Congo (DRC), who do not have access to the basic necessities that most of the people take for granted. The initiative is in partnership with UNHCR, the UN Refugee Agency, a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people.