Lancome encourages people to put their smartphones aside and make someone smile today in its latest ad for La Vie Est Belle fragrance.
The spot, directed by Bruno Aveillan and set to a cover of Rihanna’s “Shine Bright Like a Diamond”, highlights that “We’ve all been glued to our screens. But when we log out… La Vie Est Belle”. Julia Roberts makes an appearance in the rain, inspiring people around her to raise their eyes and look around.
Julia Roberts, who was named a brand ambassador for Lancome in the fall of 2009, was captured in the print campaign by photographer Alexi Lubomirski.