Jaguar PACE Dua Lipa Commercial

Jaguar has teamed up with Dua Lipa to promote the PACE family of cars. The New Rules hitmaker will star in a new ad campaign for the automotive company, set to launch on September 3.

The campaign launch will be celebrate with an exclusive performance at the launch event in Amsterdam on 3 September. The event kicks-off a series of Jaguar events across Europe, called “The PACE: Season One”, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.

The British/Kosovan singer/songwriter, currently the most streamed female music artist in the world, will perform with the new Jaguar I-PACE – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-100km/h in 4.8 seconds.

In a press statement, Dua Lipa said “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3rd September in Amsterdam. I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation”.

The song used in the commercial is Dua Lipa’s 2017 single “Last Dance”.