“Isn’t it funny that the harder you work the luckier you get?” this is the qustion raised by Hyundai in its latest TV spot running in the UK to showcase the all-new Tucson.
The 30-second spot follows a Hyundai Tucson owner as he uses his SUV to go to work and back home, to take his son to school, to the park, with bikes and their pet, a cute dog who jumps happily in the spacious trunk, to the grocery store on rainy evenings, to places where he and his son can ride a bobsled, and more. Throughout the ad, the all-new Hyundai Tucson, “still as bold and fully equipped as its predecessor” – according to the automaker – is shown, with emphasis on its exterior design, which has been refreshed with the addition of the brand’s signature cascading grille along with a newly styled headlight, fog lights, front bumper and skid plate, cargo space and the rear parking display. “That’s one lucky guy,” a man watching the Tucson owner do a parallel parking says to his fellow, as the driver get out of the car together with his wife and kid.
The song used in the advert is the 1950 single “Lucky, Lucky, Lucky Me” by Evelyn Knight. The song, written by Milton Berle and Buddy Arnold was actually first released by Berle as a single from his 1950 album “This Is the Chorus”.
The all-new Hyundai Tucson is offering, besides enhanced styling, “more technology and improved safety features,” according to the automaker. Three new exterior colours – Olivine Grey, Stellar Blue and Champion Blue – to complement the existing palette are also available. For what it regards technology, the new Tucson features “the latest innovative technology and space saving solutions,” ranging from display audio on the S Connect model to an around view monitor on the top of the range Premium SE. A new touch screen display audio system with DAB, Apple Car Play and Android Auto has been fitted across the Tucson range, and a rear camera parking display is also housed within the unit. In terms of safety, the SUV comes with Autonomous Emergency Braking available across the range, Lane Keep Assist, and more.
Available in four trim levels – S Connect, SE Nav, Premium and Premium SE, the new Tucson is described as “a perfect addition to any family.” Pricing starts from £17,242.50.