Captain Morgan continues its “Live Like a Captain” campaign with a new instalment, featuring comedian and actor Adam Devine.
The Modern Family star, who was recently appointed as the rum brand’s Chief Party Officer, stars in a video which sees him showing up at a house party in South Carolina and surprising a man celebrating his 30th birthday. The man, Tyler Tills of Charleston, who is a big Devine fan, was found by the brand through one of its production partners.
Devine said of his partnership with Captain Morgan “I’m glad my love for the brand has evolved from demanding everyone call me “The Captain” at parties to now being the Chief Party Officer for the Captain himself. I look forward to throwing many parties together in the future and spreading the Captain Morgan lifestyle”. He will not only star in the ads, but he will also work with the brand’s team on ideas and content and will push the brand on social media and appear at events.
The “Live Like a Captain” campaign, with spots featuring the brand’s captain mascot greeting other “captains”, debuted in 2017 and was aimed at bringing more levity to the brand’s advertising.