BT Sport advertises its unprecedented “free BT Sport for 18 months” offer in a new advertising campaign, from agency AMV BBDO.
Launched ahead of the new Premier League football season, the campaign film, titled “Take Them All On” and directed by Fredrik Bond from Sonny London, showcases the range of top flight sport available across the company’s channels by featuring a red-haired schoolgirl named Charlotte as she imagines taking on her favorite sports stars and getting the better of them, on her way home, where she joins her dad to watch BT Sport. Gareth Bale, Dele Alli, Steph Houghton, Jesse Lingard, Sam Warburton, Cal Crutchlow, Billy Joe Saunders, Johanna Konta, Frank Lampard, Jake Humphrey, and Rio Ferdinand all make appearances throughout the ad, which is soundtracked by the Britpop anthem “Connection” by Elastica.
BT Sport inform they deliver live events through “pioneering TV technology and award-winning streaming products, while providing an extensive – and expanding – on-demand service across all platforms”. The campaign, which debuted on TV on 1st August, also includes online video, outdoor, print, radio, social media activity and cinema, the ad being also shown in 4DX in 4DX cinemas across the UK.
The free “BT Sport for 18 months” offer expires at 11.59pm on Thursday, August 16th.