UGG has introduced, in a new ad, its newest UGG Collective: a group of creatives who are bold, free-spirited, and forward-thinking.
For the AW18, the brand features an actor, an artist, a musician, a photographer, a traveler, and a surfer who create art and explore the diverse landscapes of California, from Los Angeles to Mammoth Mountain. American actress Sasha Lane, who made her film debut in the 2016 film “American Honey”, Gianni Lee, a a visual artist, music producer, DJ, and fashion designer based in Los Angeles, musician Clementine Creevy, who founded the up-and-coming rock band Cherry Glazerr in her bedroom at age 15 and has released two acclaimed albums since, self-taught photographer Zackery Michael, who lives a life of adventure and can be often found shooting fashion in NYC, celebrities in LA, or living with the mountain tribes in Myanmar, Lola McDonnell, a free spirit whose love for travel and wild heart lead her on adventures all around the world, and born and bred in Southern California skateboarder, surfer, and snowboarder Daniel Hivner, who thrives off of the freedom and exhilaration of life, are all featured in the ad.
The soundtrack music is the 2014 single “Had Ten Dollaz” by L.A. garage band Cherry Glazerr, from their Burger debut, Haxel Princess.
The AW18 collection includes women’s Royale Slide in Silver, featuring Toscana sheepskin, sheeksping lining, treadlite by UGG insole and outsole, women’s Classic Cuff Mini Boot, available in black and chestnut, which is an ultra-versatile update on the brand’s iconic boot, featuring twinface sheepskin and suede, women’s Abela Slipper, a cloud-like slide inspired by the laid-back California lifestyle and crafted from soft sheepskin and suede, tote bags, sheepskin bags, backpacks, and more.