Kellogg’s advertises its Coco Pops, now with 30% less sugar, in a new ad that introduces the concept of “Coco Pops Feeling”.
The company invited a group of parents and their kid(s) and asked them how Coco Pops makes them feel. After tasting them, helped by the little ones, the adults got up and danced together with the children, and their dance moves have been captured for an advert. An original song about the “Coco Pops Feeling” is playing in the background as the parents are seized by the “Coco Pops Feeling”.
The spot, which informs that the Coco Pops now contain 30% less sugar on average that other chocolate flavoured toasted rice cereals on sale in the UK, concludes with the invitation for viewers to “Get that Coco Pops feeling”.
According to the brand, this change comes following the feedback from its Coco Pops consumers who love the great chocolatey taste of Coco Pops but would have liked it to have a lower level of sugar. The recipe has thus been improved by reducing the total sugar content, without using any artificial sweeteners, whilst increasing the cocoa to keep the great chocolatey taste, the brand stated.
The Coco Pops range also includes Coco Pops Snack Bars, Coco Pops Choco Bakes, Coco Rocks, and Coco Pops Granola, a combination of chocolatey-flavoured granola with wheat shapes and wholegrain oats.