Australian car brand Holden showcases its All-New Commodore range in a new ad, highlighting that it is looking for the modern explorer.
The 60-second spot, set to the rhythms of the 2012 single “Feel the Love” by the British drum and bass band Rudimental feat. John Newman, follows several persons as they go different places to do activities they enjoy, such as a driving down a meandering road, hiking to the top of a mountain, surfing in the ocean, travelling abroad for studies, punting, and more.
“We’re looking for the new Burke & Wills (explorers Robert O’Hara Burke and William John Wills who embarked on an expedition across Australia), the new Cousteau, the new Kingsford Smith, the new Watson, the new Bungaree,” onscreen lines read throughout the ad, which showcases some of the most important features of the new Commodore, such as the Satellite Navigation system, which is a good go-to driving companion, with points of interest to keep driver and passengers entertained along the way, and the Hands-Free Power Tailgate.
The All-New Commodore is available in Summit White, Nitrate Silver, Abalone White, Cosmic Grey, Absolute Red and Mineral Black. In terms of safety features, it boasts Autonomous Emergency Brakin with pedestrian detection, Adaptive LED Matrix Lights, Head-Up Display, and Adaptive Cruise Control, which works in the background to detect the changing speed of cars in front of you, adjusting when needed. The available technology on the Commodore includes 360 degree camera, an 8” colour touchscreen with Apple Carplay and Android Auto, which lets you get directions, call, message, play music and more, all without touching your phone, and wireless phone charging.
The Holden Commodore has been sold by Holden since 1978. Manufactured from 1978 to 2017 in Australia and from 1979 to 1990 in New Zealand, its production in Australia ended in October 2017. From 2018 the Holden Commodore is fully imported from Germany.