Citi continues its campaign promoting the Citi Mobile App with a new spot, urging people to “Spend more moments in the moment” and highlighting that the Citi Mobile App is “Designed for you to spend less time on it”.
This time, the ad, titled “Downtime,” focuses on the Snapshot feature available within the app, which allows users to view their statements, check their balances and recent activity, customize notifications and more, without having to sign in, and features a young man in a golf cart, using the Citi Mobile Snapshot to see key info about his account at a glance, while waiting for his father to come back and listening to music.
When the latter joins him in the cart, his son gives him one of his earphones to listen to the song he was listening to – the 2015 single “Fade Away” by American hip hop recording artist Logic, from his second studio album, “The Incredible True Story”.
The commercial ends with the onscreen lines “Spend more moments in the moment,” “The Citi Mobile App Designed for you to spend less time on it” and with the bank’s tagline, “Welcome what’s next”.
Citi also highlights, in other spots released earlier this year, that the Citi Mobile App enables you to log in to your account with your face by using the Citi Trusted Identity feature, make credit card payments quickly and easily, find the closest Citi ATM near you, including ATMs at CVS Pharmacy, Costco, Target and most Walgreens, by using the ATM locator, and easily access cash with “the largest number of fee-free ATMs offered by any major bank”, and lock and unlock your debit card with just a few taps by using the Citi Quick Lock feature.