boohoo.com has released the commercial featuring Paris Hilton and the collection she co-designed for the U.K.-based fast-fashion e-tailer.
The spot stars the 37-year-old celebrity entrepreneur in a luxurious villa, donning some of the pieces included in collection, such as the Palm Print Mesh Maxi Dress, the Metallic Twist Front O Ring Dress in Silver, the Metallic Mesh Flare Sleeve Kimono in Gold, the Diamond Baby Slogan Crop Hoody, the Printed Velour Top and the Printed Velour Trousers, the Palm Print Sequin Strappy Mini Dress, and swimsuits in bold colors, with “That’s Hot” slogan.
The 70-piece collection, inspired by her hometown Beverly Hills, reflects her favorite trends and fashion moments from the early Aughts. Hilton described it as “very Paris, inspired by my life and style, the early 2000s, Beverly Hills and Ibiza.” Prices range from $15 to $70.
After the launch event on June 20, held in Los Angeles, Paris Hilton and the Boohoo team flew to Paris for a “Paris in Paris” event on June 26.
Boohoo.com plc, which includes Boohoo, BoohooMan, Nasty Gal and PrettyLittleThing, has collaborated with many other influencers to help the business grow and expand. American actress Zendaya, model and online influencer Jordan Woods, Hannah Bronfman and Chloe Norgaard are just some of the names associated with the Manchester-based fashion retailer.