The online shoe and clothing shop Zappos.com, based in Las Vegas, Nevada, encourages you to relive the magic of the first day of school with classic sneakers, backpacks, and clothing in its “Back to School” campaign.
The commercial features several kids rocking colorful and comfortable outfits on their first day of school. They are seen chatting, hanging out, laughing, jumping rope, dancing, playing at a playground, riding a bike, and getting all together to step into the school.
The “Back to School” collection includes trusted throwbacks, backpack BFFs, Vans, Adidas, Nike, New Balance and more. Vans Kids Classic Slip-Ons ($35), the Converse Kids Chuck Taylor All Star Glitter – Ox, the Parkland Edison backpack ($29.99), available in Butterflies, Candy Hearts, Kiss, Patches Retro and Robo print, jeans from Hudson Kids, shorts, tees, jackets, and more are included in the collection and featured in the ad.
The soundtrack music is “Fun” by Mississippi-based singer/songwriter and ukulele aficionado Dent May, from his 2000 album “Do Things”.
Founded in 1999 by Nick Swinmurn, in 2007, Zappos expanded their inventory to include clothing, handbags, eyewear, watches, and kids’ merchandise.