Subways runs a new spot in the US, advertising its new Fresh Fit For Kids meals, which include a toy.
The 30-second ad, titled “Hairdo,” features a boy in front of his bathroom mirror putting foam in his hair and spiking a mohawk. “Kids make interesting choices. Luckily at Subway, choice is our main ingredient.” onscreen lines read throughout the ad, which informs that Subway Fresh Fit For Kids meals are prepared in front of you and are not a diet program. In addition to a tasty meal, kids also get a Sonic the Hedgehog toy from the four piece collection of toys.
At he end of the spot, the tagline “Make It What You Want. Make It What They Want” flashes across the screen.
The soundtrack music is the 2014 single “U Got The Look” by the American two-piece rock band JEFF The Brotherhood (comprised of Nashville’s brothers Jake and Jamin Orrall) from their 2009 album, “Heavy Days”.
The Fresh Fit For Kids menu includes Black Forest Ham Mini for Kids, Roast Beef Mini for Kids, Turkey Breast Mini for Kids, and and Veggie Delite Mini for Kids, which come with apple slices and a choice of an ice-cold bottle of low fat milk or Honest Kids’ Fruit Punch, and a toy. The offer is valid for a limited time only at participating restaurants, while supplies last.