Lidl UK showcases, in a series of new ads, Heidi Klum’s new #LETSLOVESUMMER collection, which includes pieces for both adults and kids. Little girls aged 18 months to 6 years old can now spend their summer looking as cool as the grown ups with outfits from the lupilu collection.
The spot dedicated to this collection features three little girls playing inside while wearing some of the pieces designed by the German top model turned fashion designer, including the lupilu by Heidi Klum boho-inspired top, made from 100% cotton, the lupilu by Heidi Klum Jumpsuit, which is a comfortable playsuit, the lupilu by Heidi Klum Maxi Dress, available in white and blue, and more. Prices range from £ 2.49 to £ 5.99.
The women’s collection is promoted in a spot featuring Heidi and her friends rocking their summer outfits as they enjoy a road trip through the sunny Californian desert. esmara by Heidi Klum Tunic, described as a “Boho-chic must-have with playful tribal detail”, esmara by Heidi Klum Vest Top, esmara by Heidi Klum Girlfriend Jeans, made from 100% cotton, esmara by Heidi Klum Maxi Dress with front slip are only some of the pieces included in the collection.
The #LETSLOVESUMMER collection will be available from 17th June for Lidl Fashion Week.