The fashion social and shopping network 21 Buttons advertises its app in a new commercial, featuring three youngsters running in the streets with no clothes on.
“Staying stylish has never been so easy,” the voiceover says at the beginning of the 30-second spot, which follows the protagonists on their journey through the city wearing their birthday suits and shows show they instantly get the outfit they like at passersby. The voiceover also urges viewers to download 21 Buttons, “the app that allows you to discover the latest trends from the people who inspire you the most”.
“Discover the brands, prices and shop the items of all your style icons’ outfits,” the voiceover says at the end of the commercial, which is from agency Drop&Vase.
The soundtrack music is the 2015 song “Lose Control” by Barcelona foursome Mujeres, from their album Marathon.
21 Buttons, which is a Barcelona-based startup, founded in 2015 by Marc Soler and Jaime Farres, lets fashion influencers share their wardrobe and users buy the outfits they like. The social-commerce app says “Users become influencers themselves, and the platform remunerates those who generate quality UGC,” and this is because all users can photograph or bookmark items of clothing that they own or intend on purchasing and share them with friends and followers. Each item has a buy button and if there are partnerships in place or the necessary affiliate scheme, 21Buttons generates revenue for any clicks that lead to a sale and shares it with the user who generated the lead.
21 Buttons has launched in the UK and Italy and is intended to continue its international expansion.