Rimmel London promotes its new line-up of Wonder’swipe 2-in-1 Liner to Shadow in a spot that showcases the 16 ultra pigmented shades.
Described as “a bold metallic liner that can be transformed into a sparkly shadow with one swipe” thanks to its breakthrough 2-in-1 formula, the product is smudge-proof, transfer-proof, touch-proof and helps you create unique, show-stopping looks lasting up to 10 hours.
The shades have original names, like “Instafamous”, “So Savage”, “YASSSS”, “Crave Me”, “Mega Hottie”, “Crush on You”, “Front Stage”, “Locked ‘N Loaded”, and more. The ultra precise applicator is designed to help users easily get an even line and eddy, on-trend eye-styles.
The song used in the advert is the 2016 single “One” by NYC electronic duo MEMBA featuring vocals of Giia.
The Wonder’swipe 2-in-1 Liner to Shadow is priced at £6.99.