Cadillac encourages people to “Believe the Hype” in one of its latest ads, showcasing the 2018 Cadillac Escalade.
The 15-second spot opens with an onscreen quote representing a review made by a customer for the Escalade. “The best SUV ever built. And I think it’s only the beginning.” the text reads. While a 2018 Cadillac Escalade is speeding down a street, the tagline “Believe the Hype” flashes across the screen, followed by an invite to click for current Escalade offers.
The soundtrack music is the 2015 song “Fire” by English singer, songwriter and musician Barns Courtney, from his 2015 album, “Burnt”.
Boasting “Iconic design, innovative tech and craftsmanship elevated to a higher degree,” the 2018 Cadillac Escalade starts from $74,695. The available trim levels are Standard (from $74,695), Luxury (from $80,295), Premium Luxury (from $84,695) and Platinum (from $93,795).