Botox Cosmetic promotes its FDA-approved treatment that improves the appearance of forehead lines, wrinkles and more, in a new commercial, released with the tagline “The Details Make a Difference. The Man Makes Them Matter”.
The spot features several men going about their day, while the voiceover says “It’s the details that make the difference. Only Botox Cosmetic is FDA-approved to temporarily make frown lines, crow’s feet and forehead lines look better.” He then specifies that this is a “quick 10 minute treatment given by a doctor to reduce those lines” and that its effect “may spread hours to weeks after injection, causing serious symptoms.” Viewers are advised to alert their doctor right away as difficulty in swallowing, speaking, breathing high problems or muscle weakess can be a sign of a life-threatening condition. Side effects including allergic reactions, injection site pain, headache, eyelid and eyebrow trooping and eyelid swelling are also mentioned.
The commercial ends with the voiceover saying the tagline and urging viewers to see real results at Botox Cosmetic’s website.