AT&T promotes its Prepaid service in a new commercial, part of the company’s “More For Your Thing” campaign.
Titled “Hustle”, the 30-second spot features a young woman walking several dogs on a sidewalk, while onscreen lines highlight that, whether you are a dog walker, a driver, a writer, a DJ, AT&T has “more for your Always Hustlin’ thing”.
The ad also informs that for $55 per month, price that includes $10 Autopay discount, users will enjoy unlimited data with the mention that data speeds may be slowed down when the network is congested. The mobile carrier highlights that there’s no activation fee, no annual contract, and no credit check and promotes its limited-time offer (valid through June 7, 2018) that allows customers to get $50 of service free when they bring their own phone. Finally, viewers are directed to the section “Prepaid Plans” on AT&T’s website.
The soundtrack music is the 2017 song “Living It Up In The Summer” by Distance (Feat. Frankie Simone).
Launched earlier this year, in February, the “More for Your Thing” campaign debuted with an anthem promising “More for Your Thing,” whether that’s binge-watching TV series, YouTube videos or sports, gaming, social media, online dating or enjoying VR experiences on the subway.
Several ads have been released since then, focusing on products and services provided by the tech giant, from product offerings to high-speed internet and unlimited plans.