A sister helps her brother reimagine his skateboarding ability with Super Slow-mo in the latest Samsung Galaxy S9 commercial.
The 30-second spot, titled “Shred”, features the girl filming her younger brother in Super Slow-mo while he’s learning to skate. Even though he doesn’t seem to be good at it and the other skaters can’t help but smile witnessing his performance, his sister manages to make the moment look “epic” thanks to her smartphone’s new feature.
“Make everyday epic with Super Slow-mo” onscreen lines read at the end of the spot, which is soundtracked by Gang Starr’s single “Now You’re Mine”, from their fourth album, “Hard to Earn”, released in 1994. The hip hop duo’s song “Now You’re Mine” originally appeared on the 1992 Soundtrack “White Men Can’t Rap”.
This is only the latest from a series of ads focused on the Super Slow-mo feature. A recent one, dubbed “Remix Your Everyday” and set to the rhythms of Stella Mwangi’s newest single, “No Games”, highlights that the 960 fps Super Slow-mo allows you to add music, swing, reverse and loop. In the “Camera Reimagined” spot, soundtracked by Aston Merrygold’s “Get Stupid”, the South Korean tech giant highlights, besides the Dual Aperture camera’s capability of capturing slo-mo footage that is four times slower than the competition, the capability to adjust based on light levels, like the human eye, enabling users to capture stunning pictures in both bright daylight and super low light, to create customized emojis based on the user’s face, offer real-time translation when they need it, and recognize the user instantly, thanks to a technology called Intelligent Scan.
Super Slow-mo only supports HD resolution and is limited to 20 shots per video with approximately 0.2 seconds of recording and 6 seconds of playback for each shot.
The Samsung Galaxy S9 is priced at $719.99 and the Galaxy S9+ at $839.99 unlocked on the brand’s website.