Sabra promotes its hummus with a new ad, featuring an original song that delivers the message that Sabra Hummus Dip makes you feel good.
The 30-second spot shows several persons in various places, from their own kitchen, to a pool party and the back seat of a car, eating Sabra Hummus Dip and singing about their feelings, revealing they don’t feel hungry, stuffed, guilty, but good. The voiceover hightlights that the brand’s hummus is made with fresh ingredients and says that, given its flavors, like Roasted Red Pepper and Olive Tapenade, “it’s no wonder people feel good about Sabra Hummus”.
Sabra Hummus Dip, which starts with” fresh chickpeas (aka garbanzo beans), tahini and a touch of garlic”, is available in a variety of flavors, including Caramelized Onion, Jalapeno, Olive Tapenade, Roasted Pine Nut, Roasted Garlic, Roasted Red Pepper, Spinach & Artichoke, Sun Dried Tomato with Italian Herbs, and more. An organic lineup is also available, with Organic Traditional Hummus, Organic Simply Roasted Red Hummus, and Organic Simply Roasted Garlic Hummus.
Sabra’s range of dips also includes guacamole, Tzatziki, salsa, and Mediterranean Bean.