PrettyLittleThing encourages women, in a new ad, to escape the every day and head to a sweet retreat for nothing but good times, chill beach days and beyond.
The 30-second spot showcases some of the pieces from the Autumn/Winter 2018 collection, which is marked by a colour palette of sand, nude and blush, as well as rich earth tones. Jersey basics, crochet and embroidered deets are worn with confidence by the model, along with breezy separates. The Rust Ruched Knit Dress (£25), also available in black, grey, stone, red and powder blue, the Sand Sunday Slogan Off Shoulder Sweater (£18), the Sand Sweater Shorts (£12) are only some of the items featured in the ad.
The soundtrack music is the 2016 single “Aloha” by French DJ Møme feat. Merryn Jeann.