Nissan promotes its Navara 4×4 pick-up truck in a spot running in the UK, highlighting that this vehicle is “the perfect companion to help you get your important tasks done, whatever your day looks like”.
“Whatever your day looks like, when you hit the road, let the road hit back” onscreen lines read throughout the 15-second ad, which features a man driving the Nissan Navara offroad. The 5-Year/100000 miles warranty, which comes as standard, is also mentioned, before the company’s tagline, “Innovation that excites”, appears.
The soundtrack music was composed by Paul-Etienne Côté and the audio production was done by Prodigious / Boris Nicou.
Described as “the pick-up for work and play”, the Navara features powerful turbo-diesel engines, a choice of two and four wheel driving modes, a fully boxed ladder chassis, 3.5 tonne towing capacity, a payload of over one tonne, and an innovative C-channel tie-down system for securing your cargo. Prices range from £19,988 excluding VAT.
According to the car manufacturer, the 5-Year/100,000 miles Warranty includes 5-Year/100,000 miles bumper-to-bumper protection, 5-Year Paintwork Warranty – covering the body paint, 5-Year Nissan Genuine Parts and Accessories Warranty, 5-Year Roadside Assistance – covering breakdowns, accidents, and non-warrantable incidents such as flat tires, lost keys or use of the wrong fuel, and 12-Year Corrosion Warranty.
