Jacamo has tapped Michelin star chef Tommy Banks to showcase his favorite looks from the brand’s Spring 2018 campaign, titled “Live YOUR moment”. The result is a 25-second spot, which also reveals the prices and highlights that pieces are available in a market-leading range of sizes, from S to 5XL.
The soundtrack music is the 2016 single “Destroyer” by LA-based indie pop band Saint Motel, from their second studio album, “saintmotelevision”.
Banks has talked about his choices when it comes to fashion, saying “It doesn’t matter whether I’m in the kitchen and the restaurant is full or I’m taking my girlfriend out for a special occasion. I want to feel confident and that is exactly how I feel when I’m wearing the right clothes”.
The spring 2018 collection includes a variety of blazers from Joe Browns Costello, Hammond & Co, J By Jasper, Jacamo jeans, as well as Jack & Jones, shirts from Black Label, Ben Sherman, and W&B, footwear, and accessories.
Jacamo is one of the three main power brands owned by N Brown Group plc, alongside JD Williams, the department store concept offering style for 45+ customers and their families, with ranges for women, men, kids, and home, and Simply Be, the plus size clothing store, offering women’s fashion in sizes 12–32. The group’s secondary brands are Fashion World, Figleaves, Marisota and High and Mighty and its traditional segment is made up of the Ambrose Wilson, Premier Man, Julipa and House of Bath titles.