Hungarian brand of energy drink Hell Energy has released a commercial starring Bruce Willis, tapped to front a new global campaign running across several countries.
The 30-second spot features the Hollywood actor heading towards a freezer and grabbing a Hell Energy can. In the background, his voice is heard saying “There was a time when I drank coffee. Lots of it. That time is long gone. I switched. Because I like to like up with the new trends. Energy, taste, power! What else do you need?” He also gives the answer to this question, adding “For me it’s enough”.
Willis’ has appeared in numerous commercials over the decades. In mid-80s, he starred in the first series of Levi’s 501 Blues commercials and in a spot for Seagram’s Golden Wine Coolers, together with Sharon Stone. The actor showed off then his dancing and singing skills on a porch while hawking light booze. His portfolio also includes a Subaru Legacy commercial and a Subaru Legacy Outback commercial that aired in Japan, a print ad for Police sunglasses in 2000, a TV commercial for VISA credit cards in 2001, a TV commercial for Sky Broadband with Jessica Ransom in 2013, and a TV commercial for Honda, which was the automaker’s Super Bowl 2014 commercial.