The traditional wash was replaced by shaking moves in the latest Fairy advert, titled “Shaked UP”.
The voiceover says: “Here’s a very scientific experiment to see how much easier new Fairy with lift action makes the washing-up even on these. Ready Steady Shake!”, while on screen several persons of all ages, both men and women, are seen dancing in their kitchen to the rhythms of “I Like To Shake It Shake It”, a modified version of Reel 2 Real’s “I Like To Move It”.
“No mess, no grease, no fuss. It’s why it’s been awarded Which Best in Test. New formula Fairy. Shaking up the washing up”, the voiceover says at the end of the 30-second spot.
The Fairy range of products includes also dishwasher capsules, rinse aid and spray, available in different scents such as citrus, apple, pomegranate, aloe or lemon.