American Express highlights “The world is full of more possibilities than there’s ever been” in its Live Life Manifesto.
“It’s pretty amazing out there. The world is full of more possibilities than there’s ever been. And the more you live forward, the more you need someone standing behind you. American Express has had your back for over 160 years, being there for moments big and small. This is about doing. Enabling. Partnering. So that you can get the most out of every moment – in life and in business. No matter whether it’s your smallest need or biggest ambition. Because the more you take on the world, the more you need someone who’s got your back. So whatever you do, wherever you go, don’t take on the world without it. Don’t dream bigger without it. Don’t double your business without it. Don’t push your boundaries without it. Don’t see the world without it. Don’t get lost without it. Don’t fill up without it. Don’t pay your vendors without it. Don’t order a latte without it. Don’t sit front row without it. Don’t be your own boss without it. The powerful backing of American Express. Don’t do business without it. Don’t live life without it.” the voiceover says on the 60-second spot, which is soundtracked by British singer/songwriter Calum Scott’s 2018 single “Good To You”, from his debut album “Only Human”.
The company’s “Don’t Live Life Without It” campaign is also aimed at showing the many ways American Express has your back, including early ticket access, the Membership Rewards program, which enables members to earn Membership Rewards points on their purchases with cards enrolled in the program and use them toward hundreds of retail, dining, and entertainment purchases online and even their next travel experience, fraud protection, global assist, which includes 24/7 access to medical, legal, financial or other select emergency coordination and assistance services, including medical and legal referrals, assistance with passport replacement, missing luggage and more for card members, Purchase Protection up to 90 days from purchase on their Card, up to $1,000 an item ($10,000 for certain Cards) and $50,000 a year per Card account.