Abercrombie & Fitch showcases, in its latest commercial, the range of Lived-in Summer Looks for men and women, now available for purchase at the brand’s website.
The spot features a group of friends enjoying sunny summer days together in various places: at the beach, in a park, riding bikes, at the pool, sunbathing in comfy and trendy swimsuits, in bars, having drinks. Among the shown products for women are relaxed crew tees, ruffle wrap dresses with floral prints, low-rise shorts, plaid shirts, peplum tanks, and button swing dresses, while those for men include linen shirts, sunfade henleys, denim shorts, applique logo cotton tees, and more.
The commercial, soundtracked by Portugal. The Man’s “Cheer Up”, which appears on the soundtrack for Will Smith’s Netflix film, Bright, ends with the tagline “This Is The Time”.