Spectrum highlights, in a new commercial, that Spectrum is accelerating Internet speeds across their fiber-powered network to keep devices and people connected.
“The future is coming fast. So Spectrum is getting faster. Hey, there’s going to be billions of connected devices in the next few years. Somebody is going to power all of this stuff.” the voiceover says on the 30-second spot, which features a family using a variety of devices, like a VR headset, a smartwatch, a voice-enabled speaker, in everyday situations. “That’s why Spectrum is accelerating Internet speeds across their fiber-powered network to keep everything – and that means everything – connected.” the voiceover adds, while the little girl starring in the ad is seen taking the voice-enabled speaker from the kitchen, where her mom is cooking, and using it in her room, to listen to music and dance.
“Are you ready for what’s next?” the voiceover asks, adding then the company’s tagline, “Think Forward”.
The soundtrack music is the 2016 single “Be Mine” by French DJ duo Ofenbach.
Spectrum’s “Think Forward” campaign also includes a 60-second spot called “Anthem”, which features people using a range of smart devices at their job and for fun, while in the background the same song by Ofenbach is playing.