Jeep showcases the new Compass in a commercial aimed at highlighting that this SUV “was built for all of life’s trails”.
The 30-second spot illustrates this idea by featuring people who have the Jeep Compass by their side while “managing” various aspects of their lives, including romance, meditation, adventure, and more. Equipped with the Jeep Active Drive and Jeep Active Drive Low (Trailhawk only) 4×4 systems, the Compass proves, in the ad, that it is ready to take on the trails and any weather condition it may encounter, from muddy roads, to sand, and other types of terrain. Participants at a mud run, a surfer taking his dog to ride the waves together, a DJ driving through the rain to get to a club for a gig, a woman going outside the city to practice yoga in the middle of nature, and a couple enjoying a night date with a wonderful view of the city are all seen throughout the ad, with the Jeep Compass being “in the picture” as well.
“Life has a million trails. The Jeep Compass is built for all of them,” the voiceover says at the end of the commercial, which is set to the rhythms of the 2016 single “Unstoppable” by the American indie pop band The Score, from their debut album, “ATLAS”. This song was also featured in the 2017 film Power Rangers, in episode 7 of the 2016 Fox TV series Ya mum is the bomb, and was also used as the theme song for the 2017 World Series of Poker (WSOP) Main Event.
The Compass range includes the Sport model (msrp starting at $20,995), with standard features like a 2.4L Tigershark MultiAir 2 engine, ParkView Rear Back Up Camera, and the Uconnect 3 with 5-inch touchscreen, Latitude (msrp starting at $24,295), with a leather-wrapped steering wheel and first-class seating that top off a user-friendly interior boasting sculptural elements, sophisticated materials and precise technical details, Altitude (msrp starting at $26,990), featuring black finishes, 18-inch black aluminum wheels and a distinctive gloss black roof, Limited (msrp starting at $27,595), which has heated leather-trimmed front seats, 18-inch aluminum wheels, a gloss black two-tone black roof, an available dual-pane panoramic sunroof along with many other enticing features, and Trailhawk (msrp starting at $28,695), with commanding 4×4 capability built-in, that delivers both trailblazing proficiency and comfort.
The redesigned Compass (more specifically vehicles built after December 2016 equipped with optional front crash prevention) was named a 2017 IIHS Top Safety Pick.
Customers can now get, during the brand’s Spring Sales Event, 0% APR for 60 months on the 2018 Jeep Compass.