ESPRIT has launched its Spring/Summer 2018 campaign, titled “Colors in Motion”, with a commercial showcasing some of the pieces included in the new collection.
The spot features several models donning smart and casual styles, including denim dresses, comfortable jeans paired with a denim jacket, a striped trenchoat, a floral print dress, as well as colorful outfits consisting of a striped top and orange jumper, and other combinations that bring together comfort with a polished look. For men, graphic tees, striped shirts, colorful hoodies, and bomber jackets are among the must-have clothing items for this season.
The soundtrack music is the 1981 hit song “Genius of Love” by Tom Tom Club from their eponymous debut album.
The fashion brand has tapped Swedish model Benjamin Eidem as the face of its spring-summer 2018 collection. Last year, ESPRIT’s Spring/Summer campaign, for its second collaborative collection with Opening Ceremony, was modeled by famous children like Arsun Sorrenti, the son of photographer Mario Sorrenti and Coco Gordon Moore, the daughter of musicians Kim Gordon and Thurston Moore.