eBay UK encourages you to make your wardrobe spectacular in a new ad, part of the company’s “Fill Your Cart With Colour” campaign.
The 30-second spot features stylist and fashion blogger Ada Oguntodu shopping clothes, footwear, and accessories on eBay and creating colorful outfits for the new season. A Boohoo Suede Biker Jacket, Puma Basket Heart Patent sneakers, a long satin pink dress, an orange necklace, and an umbrella are among the items purchased by Ada for the website’s advert.
Soundtracked by Montage (From “Swiss Army Man”) by Andy Hull & Robert McDowell, the spot urges you to “Shop like nobody else. And make your Spring spectacular.” Finally, Ada is seen meeting up with a bunch of friends and having fun while listening to music, before the tagline “Fill Your Cart With Colour” flashes across the screen.
This is only one of the several new ads released by the online auction website. London based designer Yinka Ilori, specialized in up-cycling vintage furniture, stars in a spot titled “Make your DIY spectacular”, the Tribe and Us, a “Plant loving family of Five”, consisting of Kate, Craig, their three children and their plants, star in a spot titled “Make your garden spectacular”, showing how their love of nature and the outdoors helps them turn their garden into a little corner of paradise, and Jordan Cluroe and Russell Whitehead, the creative duo who founded the Interior Design Studio 2LG (based in South East London), prove, in the spot “Make your home spectacular”, that they can brighten up any space with their unique design aesthetic. Buckey the wonder dog, their furry friend, also makes an appearance and, judging by his reaction, he finds his home, decorated with pieces bought on eBay, truly “spectacular”. All the spots are set to the rhythms of “Montage”, from the soundtrack of the 2016 comedy-drama adventure film Swiss Army Man, starring Daniel Radcliffe, Paul Dano, and Mary Elizabeth Winstead.
Created by 72andSunny Amsterdam, the “Fill Your Cart With Colour” campaign debuted in 2017, with an ad aimed at encouraging shoppers to break away from “beige” conformity and live more colorfully.
